Leading RE/MAX brokerage partners with one of largest real estate Web sites, Zillow, to market their listings
SEATTLE and DENVER, Nov. 6 /PRNewswire/ — Leading real estate Web site Zillow.com and RE/MAX Allegiance, the most productive RE/MAX brokerage in the world and one of the largest residential brokerages in the United States, today announced a partnership to feed all RE/MAX Allegiance property listings to Zillow.com. This agreement for Zillow’s Listings Feed program allows home sellers listing with RE/MAX Allegiance to gain marketing exposure automatically on one of the most-visited real estate sites in the US. Approximately four million people visit Zillow every month, with 70 percent buying or selling now, or planning to in the next 1-2 years.
“We are always looking for ways to increase exposure of our listings where an interested buyer can immediately get to the listing agent. We owe that to our sellers,” said RE/MAX Allegiance chief executive Bob Blount. “Zillow has become one of the largest real estate sites in the country because of their outstanding content and innovative presentations, and we are delighted to partner with them.”
Under the agreement, all RE/MAX Allegiance property listings will be uploaded to Zillow on a daily basis. Home buyers on Zillow, will be presented with rich listing content, the ability to contact a RE/MAX Allegiance agent who can help guide them through the home buying experience and a link to the property listing on the RE/MAX site.
“We’re very excited and honored to be partnering with such a prestigious brokerage,” said Jorrit Van der Meulen, vice president of partner relations at Zillow. “The RE/MAX balloon represents quality and we are happy to deliver this to our consumers.”
RE/MAX Allegiance property listings will be live on Zillow.com with the launch of the Zillow Listings Feed capability later this year. Zillow Listings Feeds allow real estate brokerages to post for-sale listings directly to the site in a bulk feed, giving the homes a virtual for-sale sign at no cost. For enhanced exposure, individual agents can create a free profile page with photos, contact information and more details about the agent, linked directly from each listing. For more information on Zillow Listings Feeds, visit http://www.zillowfeeds.com.
About RE/MAX Allegiance
RE/MAX Allegiance has over 40 offices and 1200 associates in Virginia, Maryland, and DC. In volume, they are the #1 RE/MAX brokerage in the world. Their services to agents and consumers are fully Internet based. They are one of the most technologically advanced residential brokerages in the country, offering transaction management services, agent web sites with all MLS listings, online document generation and management, online, integrated agent business process services, and a host of other client and agent benefits.
Zillow.com is an online real estate community where homeowners, buyers, sellers, and real estate agents and professionals find and share vital information about homes, for free. Launched in early 2006 with Zestimate(R) values and data on millions of U.S. homes, Zillow has since opened the site to community input, data and dialogue, including “Home Q&A.” Zillow’s goal is to help people become smarter about real estate — what homes are worth, what’s for sale, and what local experts have to say about real estate and individual homes. One of the most-visited real estate Web sites, Zillow was the only online company named by Advertising Age magazine to its 2006 “Marketing 50” list of the most powerful consumer brands. Zillow is headquartered in Seattle and has raised $87 million in funding.
Zillow.com, Zillow, and Zestimate are registered trademarks of Zillow, Inc.
SOURCE RE/MAX Allegiance; Zillow.com
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